Iron Sharpens Iron
Forged By 44 is a self-development ecosystem built for driven individuals who want more. We bring together a high-standard community across three pillars: Events that connect you with like-minded people in your city, Coaching that builds your best body, and Apparel that keeps you performing at your highest.
You are a product of your environment.
Network in Motion
Events connecting you to like minded individuals in your city.
View Events ›Build Your Best Body
The best online coaches in the game. Tailored programmes built around you.
Find a Coach ›Clothing Driving Performance
Performance wear built for those pushing for more.
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Will Sage
I created Forged By 44 for one simple reason: you are a product of your own environment. This way of life isn't a trend or a hobby. It's a movement. Waking up every day, pushing yourself and those around you to be their best versions.
Iron Sharpens Iron. A movement of individuals building together, sharpening each other's minds, bodies, businesses and futures. What started as a small circle has grown into a high-standard community, scaling city to city. Built on impactful events, real discipline, and genuine connection.